Search engine optimization or SEO is arguably the most critical element of online marketing. It’s the legal and ethical tasks you do to bring the largest number of visitors to your site by placing your website high on Google’s search results. The higher you are for your niche’s results, the more potential customers you bring in. Turning potential customers into paying customers is what makes your product or service profitable. However, the techniques involved in SEO require a high-level of expertise and knowledge. Do you have what it takes to handle SEO on your own or should you hire an SEO agency? Ask yourself these questions:

Do you understand how search engines rank results?

Search engines, such as Google, have specific ways that they rank results. Do you understand how to take advantage of what search engines do? If you don’t have a decent knowledge of how search engines work, you should leave it to the professionals.

Do you know how to create keywords and keyword phrases?

Keywords and keyword phrases are crucial parts of SEO. They not only need to apply to the potential customers in your niche, but they must be as targeted as possible. Do you understand how to create the strongest keywords and keyword phrases for your niche? If not, let a professional do it for you.

Can you write content that is quality?

Quality content, which is material that is not only original but fresh and dynamic, is another essential part of search engine optimization. Do you have the skills to write this content, including keywords and keyword phrases in the material without stuffing the content? Even if you have the skills to do it, do you have the time? Content such as this must be uploaded to your site on a regular basis for it to be beneficial. If you don’t have the skills or the time, hire an SEO agency to do it for you.

Can you organize your site correctly?

When potential customers come to your site for your product or service, you need to not only keep them interested so that they don’t leave your site to go to another site, but you must do all you can to turn such people from potential customers to actual customers. The bottom line is your sales, and without sales, you don’t have a successful business. A disorganized site will turn potential customers off. Do you have what it takes to present an organized website, with a site map and appropriate colors for your niche? If not, hire a professional.

Do you understand how to interpret statistics for your site?

You have a website that is set up correctly with keywords, etc., and you are receiving potential customers. But it doesn’t stop there. You must continually monitor your site for numbers. Who is coming to your site? How many people are clicking your links? What links are more popular than others? How many potential customers are turning into actual customers? If you can’t understand how to gain statistics for your site, you should hire a professional SEO agency to monitor your site for you.

If you feel confident that you can handle the SEO tasks for your site, you can certainly do it yourself. But if there’s any doubt, hire a professional SEO agency to do it for you.